What We Stand For

Vision: "A nation worth living for, one that we will never leave behind."

Mission: To make nation-building a way of life by empowering the Filipino Volunteer Sector through the institution of permanent initiatives that engender Collaboration and Communication.

Nation-building, a Way of Life

Filipinos have proven their worth in uniting and working together as a people around a common noble cause like toppling a dictator in the historic Edsa People Power Revolution, lending a helping hand to disaster victims at the height of Ondoy and ensuring the unprecedented electoral victory of people power President Noynoy Aquino. After the dust created by the struggles had finally settled down and the nitty-gritty task of constructing the new order begins, most Filipinos return to their old habits of indifference and simply pass to government and other institutions the too important task of nation building.

Nation building is never an on-and-off affair; it is a continuous concerted effort of vigilant and responsible citizens. Helping and working together must become every Filipino’s way of life - from the rich tycoon to the poor street vendor.

Through YPF, the ordinary person and the rich tycoon, whether here or abroad, Filipino or not, can all participate in nation-building as they are connected to a network of NGOs involved in diverse advocacies and programs. By acting as a bridge builder, YPF provides the channel where Filipinos can contribute, big or small, to advocacies and programs of their own choice. In this way, each one's ability to contribute is not hindered by financial capabilities or status in life. If a Filipino wants to help those in need, he or she will be empowered by YPF to contribute effectively and efficiently.

Filipino Volunteer Sector

There is a powerful movement in the country. It is far different and bigger and unique than anything we have seen. It flies under the radar of the media far and large. It is non-violent; it is grassroots. No one is in charge of it but many are shepherding it. It has no orthodoxy; it is guided by the most basic human craving to connect and be of service to others.

This movement is the most diverse the country has ever seen. It is composed of millions of volunteers in communities, schools, churches and workplaces who want to make a difference in building a better future for themselves and the country.  Whether preparing for disasters or protecting the fragile ecosystems, whether educating marginalized youths or training young adults to earn a living, whether developing appropriate technologies to improve agricultural productivity or using new technology to fight disease, they all belong to what can now be called as the Filipino volunteer sector – the concrete expression of People Power in the 21st century.

Unlike established local and international NGOs and foundations, the Filipino volunteer sector remains saddled with both managerial and logistical limitations which become stumbling blocks in pursuing bold and daring initiatives in the grassroots.

In this context, YPF is committed to harness the immense power of the Filipino volunteer sector by acting as bridge builder, integrator and communicator of the sector’s causes and programs. By using Integrated Marketing Communications, YPF works to complete the loop which will transmit and connect the core messages of volunteer organizations to potential donors and volunteers, at the same time, channel support from the public back to the Filipino volunteer sector and ultimately, to target beneficiaries.

The key in accomplishing YPF’s overarching mission is in relying on these two indispensable tools:

Collaboration

YPF employs corporate organizational methodologies in facilitating multi-sector collaboration through

• research-based determination of priority development areas
• consolidation and classification of NGOs according to KRAs
• results-driven, collaborative management and monitoring of KRAs 
• development of scientific measurement tools that capture and process performance values
• provision of digital technologies that systematically link networks of benefactors and beneficiaries

Communication

To complement collaboration as a co-dependent mission, YPF capitalizes on the transformational value of Integrated Marketing Communications (social media, PR, mainstream, digital technologies, performing arts) in

• increasing awareness of national issues from grassroots to macro levels
• instilling urgency, inspiring action, and building resolve
• capturing and processing feedback
• inducing positive and measurable behavioral outcomes
• ensuring sustainability of YPF's primary mission of Collaboration through sponsorships and partnership building